Lake Tahoe Travel

SEO + Website Refresh

Our 4-Step Process to an SEO Refresh

01

UX Refresh. We modernized the look and feel first so the site immediately felt current: updated templates, stronger hierarchy, cleaner navigation, and a more consistent module system. This created a solid UI foundation without waiting for a full rebuild.
02

Retool Infrastructure. We stabilized and upgraded the technical backbone: WordPress + Elementor architecture, hosting/environment improvements (Nexcess), Cloudflare configuration, performance tuning, and plugin/role cleanup. Goal: faster, safer, easier to maintain.
03

Fix Technical SEO Fundamentals. We cleaned up the things that kill organic performance: redirects, canonicals, indexation rules, sitemap health, broken links, and duplicate signals. We ensured Google could crawl, understand, and trust the “right” URLs.
04

Optimize for Growth (SEO + AEO) and Ongoing Publishing. We shifted from “launch mode” to compounding gains: on-page optimization, internal linking strategy, Page Speed/Core Web Vitals improvements, and an editorial approach built for both traditional SEO and AI-driven discovery (answer-first content, structured templates, and evergreen seasonal updates).

Average search position improved from 14.3 to 9, moving key terms from mid–page two into consistent page one visibility.

Average CTR increased from 1.01% to 1.26%, reflecting stronger relevance and improved engagement from organic search results.

Overall site health improved from 75 to 87, the result of focused performance adjustments, infrastructure tuning, and technical SEO enhancements that strengthened speed, crawlability, and scalability.

Organic impressions increased from roughly 1.59M in November to 3.21M in December, signaling a major expansion in search visibility.