SEO OPTIMIZATION + TECHNICAL OPTIMIZATION + WEB DESIGN + WEB DEVELOPMENT

lake tahoe travel

ABOUT THE PROJECT

Scenic landscape with a large lake, a forested area, mountain range, and a bright blue sky with cumulus clouds.

In partnership with 62ABOVE, we were brought on to support their new client in modernizing and refining their web presence with a more strategic, future-ready approach.

Our 4-Step Process to an SEO Refresh

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    UX REFRESH

    We modernized the look and feel first so the site immediately felt current: updated templates, stronger hierarchy, cleaner navigation, and a more consistent module system. This created a solid UI foundation without waiting for a full rebuild.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Retool Infrastructure

    We stabilized and upgraded the technical backbone: WordPress + Elementor architecture, hosting/environment improvements (Nexcess), Cloudflare configuration, performance tuning, and plugin/role cleanup. Goal: faster, safer, easier to maintain.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Fix Technical SEO

    We cleaned up the things that kill organic performance: redirects, canonicals, indexation rules, sitemap health, broken links, and duplicate signals. We ensured Google could crawl, understand, and trust the “right” URLs.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Optimize for Growth (SEO + AEO)

    We shifted from “launch mode” to compounding gains: on-page optimization, internal linking strategy, Page Speed/Core Web Vitals improvements, and an editorial approach built for both traditional SEO and AI-driven discovery (answer-first content, structured templates, and evergreen seasonal updates).

The Wins: First 90 Days

A black MacBook Pro laptop open to a website about Lake Tahoe, showing a scenic view of mountains, trees, and a lake with the phrase "Dive In" on the screen.

  • Average search position improved from 14.3 to 9, moving key terms from mid–page two into consistent page one visibility. 

  • Average CTR increased from 1.01% to 1.26%, reflecting stronger relevance and improved engagement from organic search results.

Smartphone displaying a website for Lake Tahoe with a scenic view of the lake, trees, and mountains, and text that reads 'Dive In'.

  • Overall site health improved from 75 to 87, the result of focused performance adjustments, infrastructure tuning, and technical SEO enhancements that strengthened speed, crawlability, and scalability.

  • Organic impressions increased from roughly 1.59Min November to 3.21M in December, signaling a major expansion in search visibility.

Logo for Lake Tahoe featuring a mountain with a snow cap, a lake, and the text 'Lake Tahoe'